I have known for some time that color has power to impact people, and have used color to make advertising more effective. Knowing about color can help in many ways. I have a client who runs a retail store who normally wears blues because "that's my color" and recently wore red one day. The results were obvious to her, her sales were down and people treated her differently. I mentioned the power of color and she also knew, without knowing, that color has power. Best not to re-invent the wheel … [Read more...]