Where to start? That’s a good question for near about anything. I’ve been trying for a week to figure out how to start this blog and I realized that the question was not how, but when? It’s now. The answer is always now to begin anything.
I spent most of my adult life in printing and marketing while trying to maintain a sustainable life- recycling, composting, riding a high mileage motorcycle (BMW F650GS, which goes street and off-road and gets 63MPG), building straw bale cabin, earth-bermed greenhouse, and a small scale PV system; recycling every newspaper I picked up on distribution, and anything else I could think of to reduce, re-use and re-cycle. But I was still printing a newspaper, albeit on recycled stock, but the use of the paper and the waste involved with a printed newspaper always dismayed me.
The saying goes “be the change you want to see” and so, I changed what I was doing and now promote sustainable marketing materials with the hope that one day soon, I will be providing only sustainable materials that effectively market my client’s businesses. I make use of wind-powered printers, Forest Sustainability Council paper and printers, local suppliers, recycled materials, soy inks, aluminum water bottles, compostable plastics, corn plastic coffee cups, bamboo and the list goes on. If it lasts in the customer’s hands, presents the business’s name and is seen time and again, it is a good promotional product that will help a business grow.
So, I started on this adventure called Ramplify, which is a word I made up that means to ramp up and amplify. What I want to do is to make sustainable marketing products economically competitive. Given a choice between a pen that is recycled content and one that is from virgin plastic that are equally priced, the vast majority of people I’ve asked would select the recycled product. That tells me we’ve made great strides, in only my lifetime, to re-use our resources to the full extent possible. I believe that most people recognize the value of recycling and it is becoming the norm.
Yes, individually, we can be the change we want to see and we will make a difference. But, a whole bunch of people wanting and being the change will make a multiplied difference. It will be great when that becomes the new norm.
In this blog, I hope to educate, encourage and facilitate the use of sustainable marketing materials.
And so the time is coming to make a difference and help make our children’s lives better. Come along and let’s have some fun with making the world a better place.