Green Wash or Clean Green?

October 18, 2011 by

Greenwashing

Greenwashing. It gives a bad name to eco-friendly, but is it a bad thing? Greenwashing is when an entity presents themselves as being green when they really aren’t. You know them and seen them, even if you didn’t recognize them as such.

The question I have is: Is it a bad thing to greenwash? I mean, the fact that they perceive it as important is a statement in itself. Reduce, Re-use, Recycle has been around for awhile and greenwashing is just behind. And while I dislike the idea that someone presents themselves as eco friendly without walking the talk, the simple fact is they are saying it is important to be green. There isn’t such thing as bad publicity, and greenwashing does create more awareness that being green is important.

Why talk about greenwashing? Seriously, it is because I have heard some comments about how, since I sell plastic pens that are from oil and virgin oil at that, that I am not green. Green is an attitude and a perspective, a destination without an arrival. The green movement is just that, a movement. It started awhile ago and will be with us for a long time and makes efforts to reduce, reuse and recycle continues to this day and will into the future, causing improvements to be made.

The point is that I am starting from where I am at. I give my clients choices and always let the client decide what and how they want to present themselves. For me, it’s all about giving the option of being a little more eco friendly for, hopefully, very close to the same price as “regular” item. Trying to make a difference isn’t always the most popular thing to do, but it always requires the status quo to be challenged and changes to be made.

I am starting from where I am at today, having sold advertising and printing for nearly twenty years. I have clients that know I make things happen the way they need them to happen and don’t let much get in my way, but yes, I will sell the virgin plastic pen to someone who wants that kind of pen and I am likely to give them a great price. I am also likely to offer options and try to increase the marketing power of their pen/ bag/shirt/cup by going green because it says more when you do it green.

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Office Manager / Savant Homes

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Donna Forrest

Owner / Life Changes Care Management

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Tiffany Leschinsky

Office Administrator / Rocky Mountain Memory Center

The labels look great! Thanks so much for sending them to me. Thanks again! Jeanice Prohs

Jeanice Prohs

Realtor / ERA Herman Group Real Estate

Hey, Richard, I was out of town when the bottles arrived, and one of the first things I did upon returning was to check out the bottles. They’re great, perfect!!! We showed a couple of them at the November meeting, and the feedback was so very good! I - ALL of us - truly appreciate all of your help with this, Richard! Gratefully, Julie

Julie Legg

Spellbinders Fort Collins

I absolutely LOVE my new banner. It’s really striking and very well made. I have not yet had occasion to use it, but am exploring opportunities and will be sure to send you a photo with it in action! Thank you for your attention to detail and prompt, cheerful service. Will keep you in mind for future needs and referrals of course. Kind regards, Madeline

Madeline

Trusii

Your cards had the right price and they were very well made with great art work and timely completion time!

TG Russell

Dovetail Construction

I was very happy with the speed you completed our various projects. I was also very pleased that my input influenced the final outcome rather than being told what I wanted based on what you could provide. It was nice to hear that if something was out of your realm, you would find someone else to make it happen. That level of customer service is very difficult to find.

Ben Seger

Northern Colorado Feeders Supply

Richard has done work for us on several occasions printing our business cards. His performance was impeccable. He made ordering cards so simple. I just emailed him the information and he produced the cards in a very timely manner. The quality of the cards came out great. I would highly recommend Richard at Ramplify for any of your business promotional or printing needs. It' always a pleasure working with Richard.

Marsha Weets

G J Gardner Homes, Peyton, CO

I have used Richard Perry's services for the past year and will continue to do so as the need arises. He offers the best value and his turnover time is excellent. He has helped on the lay out of brochures and business cards. Most important is that Perry responds quickly and is always pleasant and recommends that best value for your money. It is always nice to know that you can trust someone without doubt.

Ruth

PETZcheckIN

As the owner of S.L. Gorman Legal Nurse Consulting L.L.C., I know how important it is to balance marketing with my case load. My attorney client's needs are very specific. At Ramplify, Richard Perry and I have worked together to create a series of educational marketing material, highlighting my company's expertise to assist attorneys win their cases. Richard's knowledge, skill, and experience has made my postcard marketing an ongoing success. As my business continues to grow, so does my postcard series with Richard at Ramplify.

Shirley L. Gorman

RN.OCN.CLNC / S.L. Gorman Legal Nurse Consulting L.L.C.

Your prompt personal service has always been excellent. I look forward to working with you again in the future.

Gordon Waldmier

Anglers Roost

Richard at Ramplify always has given me a very quick response to all my last minute projects. Each time the quality is wonderful and the order is exact. He is very helpful when it comes to formatting your project even if you have little knowledge about creating flyers, advertisements, brochures, etc. He's there for you every step of the way. Thanks Richard!

Andrea Burcham

Sales Administrative Assistant / Marriott International

Since the inception of Colorado Paw Pages over 2 &1/2 years ago I have worked exclusively with Richard Perry at Ramplify for all of our printing & promotional items needs. To say that I am a happy customer would be a gross understatement. When choosing potential business partners for Paw Pages I have 4 critical decision criteria I rely on to evaluate any potential business partnership arrangements. 1) Service 2) Price 3) Quality of product 4)Timely delivery. Ramplify, and Richard Perry, consistently far exceeded my expectations in all of these mission critical areas. Given the nature of my business, I am constantly under very stringent time and budget constraints for printing, marketing items and promotional materials. Ramplify consistently delivers a quality product under very demanding time constraints, continues to come in on, or under budget, and all products are produced perfectly to specifications - and most importantly delivered on time. Richard himself takes great pride in continuing to meet or exceed his own very demanding level of service, while keeping a clear focus on the job at hand. The success of your business is Job #1 with Ramplify and the level of service is unrivaled in the industry. I can not give a higher recommendation to anyone considering working with Ramplify and Richard Perry. In my opinion there is not a better company, or person better qualified to handle all of your printing, marketing or promotional item needs than Ramplify.

Jeff Reichert

Founder / Publisher / Colorado Paw Pages

Richard has been a good source for our printing needs. He is very responsive and his work is great. I would recommend him if you are looking for printing and need it done right.

Kurt Pflock

Peak Engineering

I found Richard from a promo he did for the print shop for a solar convention. He did many print jobs for myself and my wife and has always made the complex world of printing work for us. And he is a good green guy.

Andrew Michler

LEED AP

Richard has designed post cards, flyers, business cards, etc. for my business for years. He and his graphic designer are wonderful to work with and the results are excellent.

Cathy Harris

ReMax

Rich has always responded well to the printing needs of my company. He is helpful with advice and recommendations. If you need anything printed please contact Rich. He will go the extra mile for you.

Mike Nelson

Owner / Kool Rides Custom Detailing

I have ordered business cards from Richard and not only did he finish them fast he also delivered them to my office. He is a great guy to do business with!

Dr. Jennifer Shapiro

If you're looking to print anything for your company, I highly recommend Richard to do the job. Their prices are great and their finished product is even better. When I'm looking to send out post cards or get some high resolution flyers printed, I go straight to Richard.

Ian Armstrong

Armstrong Real Estate Services

Richard handles my account for all my printing needs. Their work is of tangible higher quality than any competitor that approaches their prices and Richard is extremely cost conscious on behalf of his customers - on several occasions he has sent me elsewhere if he could not provide the most cost-effective option for my need. I highly recommend developing a relationship with Richard before starting any new printing or marketing projects.

Erik Martinson

Taxicology

Working with Richard you will find a service oriented professional. His comforting demeanor is calming even when the pressure is on. Many times I have had print work that needed to be completed with short deadlines. Richard has always been able to deliver and with a quality product I would highly recommend him for your next project. There is no one else I would call.

David Himot

Your Wedding TV

I had Richard's business print my business cards and letterhead. He was great to work with and even recommended that I buy my envelopes directly from the paper company rather than him, which saved me money! My cards and letterhead look great and weren't expensive.

Dalaine Bartelme

Every order we have placed with you has been completed to spec and with an amazingly fast turn around. You're the only place we go for printing.

Lynn Scharf

Your knowledge of marketing strategies, color schemes and the way they are derived has been helpful to me in working with customers. The common sense approach to the way you do things is good to see.

Joe Hintz

Richard has gone above and beyond my expectations. Richard helped me design a work order that was very cost effective and exactly what I needed; he helped me with ideas on my business card and I find his knowledge and ideas priceless. Richard is always prompt on returning phone calls and/or emails and I highly recommend Richard Perry!

Cristie Will

Sensible Office Solutions

I use Richard's services for all of my class training books and business cards and have always received equal or better pricing than I got in the past from [big box store name omitted]. I much prefer using a local business and have always received excellent service. Given the opportunity, I feel confident that Richard would provide excellent service and a very competitively priced product for any client.

Ron Stickler

PRO$PERITY personality recognition

'Thank You' for the creative ideas and concepts which we discussed together in our recent meeting. Those thoughts have proven to be a springboard to many marketing concepts that I anticipate using in the campaign this year. I look forward to working with you again over the next several months to bring each of these ideas to their fullest and most effective. Secondly thank you for the quick turn-around on getting the first project completed. You exceeded my expectations and met the deadline handily.

Doug Post

Lew Gaiter Campaign Manager

Richard was very personable and paid attention to every detail on my project. Because I designed the project myself, I had several revisions...even after I gave the go-ahead on the 'final', I still called in at the eleventh hour for yet another change...and he made it happen. Working with Richard was great!

Lee

Lee Robinson Photography

Your service was prompt, accurate, and you gave me very quick service. I did throw the other persons card away and I will use you in the future.

Bob Ferrero

Farmers Insurance

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Louise Creager

Coldwell Banker

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Mary Kay

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Kimberly Maevers

Fun Fur U - In Home Pet Care

The best part was how you found that beautiful photo of the leaf, and also how you selected that perfect part of the photo. The photo makes the card truly unique and beautiful -- everyone who sees it agrees !! The next best part was your willingness to follow my requests for all the little details - the font, the size of the font, the placement, and so on.

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