Green Wash or Clean Green?

October 18, 2011 by Richard Perry

Greenwashing

Greenwashing. It gives a bad name to eco-friendly, but is it a bad thing? Greenwashing is when an entity presents themselves as being green when they really aren’t. You know them and seen them, even if you didn’t recognize them as such.

The question I have is: Is it a bad thing to greenwash? I mean, the fact that they perceive it as important is a statement in itself. Reduce, Re-use, Recycle has been around for awhile and greenwashing is just behind. And while I dislike the idea that someone presents themselves as eco friendly without walking the talk, the simple fact is they are saying it is important to be green. There isn’t such thing as bad publicity, and greenwashing does create more awareness that being green is important.

Why talk about greenwashing? Seriously, it is because I have heard some comments about how, since I sell plastic pens that are from oil and virgin oil at that, that I am not green. Green is an attitude and a perspective, a destination without an arrival. The green movement is just that, a movement. It started awhile ago and will be with us for a long time and makes efforts to reduce, reuse and recycle continues to this day and will into the future, causing improvements to be made.

The point is that I am starting from where I am at. I give my clients choices and always let the client decide what and how they want to present themselves. For me, it’s all about giving the option of being a little more eco friendly for, hopefully, very close to the same price as “regular” item. Trying to make a difference isn’t always the most popular thing to do, but it always requires the status quo to be challenged and changes to be made.

I am starting from where I am at today, having sold advertising and printing for nearly twenty years. I have clients that know I make things happen the way they need them to happen and don’t let much get in my way, but yes, I will sell the virgin plastic pen to someone who wants that kind of pen and I am likely to give them a great price. I am also likely to offer options and try to increase the marketing power of their pen/ bag/shirt/cup by going green because it says more when you do it green.

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Donna Forrest

Owner / Life Changes Care Management

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Tiffany Leschinsky

Office Administrator / Rocky Mountain Memory Center

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Jeanice Prohs

Realtor / ERA Herman Group Real Estate

Hey, Richard, I was out of town when the bottles arrived, and one of the first things I did upon returning was to check out the bottles. They’re great, perfect!!! We showed a couple of them at the November meeting, and the feedback was so very good! I - ALL of us - truly appreciate all of your help with this, Richard! Gratefully, Julie

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Spellbinders Fort Collins

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Trusii

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Dovetail Construction

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Ben Seger

Northern Colorado Feeders Supply

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Marsha Weets

G J Gardner Homes, Peyton, CO

I have used Richard Perry's services for the past year and will continue to do so as the need arises. He offers the best value and his turnover time is excellent. He has helped on the lay out of brochures and business cards. Most important is that Perry responds quickly and is always pleasant and recommends that best value for your money. It is always nice to know that you can trust someone without doubt.

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PETZcheckIN

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Shirley L. Gorman

RN.OCN.CLNC / S.L. Gorman Legal Nurse Consulting L.L.C.

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Gordon Waldmier

Anglers Roost

Richard at Ramplify always has given me a very quick response to all my last minute projects. Each time the quality is wonderful and the order is exact. He is very helpful when it comes to formatting your project even if you have little knowledge about creating flyers, advertisements, brochures, etc. He's there for you every step of the way. Thanks Richard!

Andrea Burcham

Sales Administrative Assistant / Marriott International

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Jeff Reichert

Founder / Publisher / Colorado Paw Pages

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Kurt Pflock

Peak Engineering

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Andrew Michler

LEED AP

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Cathy Harris

ReMax

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Mike Nelson

Owner / Kool Rides Custom Detailing

I have ordered business cards from Richard and not only did he finish them fast he also delivered them to my office. He is a great guy to do business with!

Dr. Jennifer Shapiro

If you're looking to print anything for your company, I highly recommend Richard to do the job. Their prices are great and their finished product is even better. When I'm looking to send out post cards or get some high resolution flyers printed, I go straight to Richard.

Ian Armstrong

Armstrong Real Estate Services

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Erik Martinson

Taxicology

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David Himot

Your Wedding TV

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Joe Hintz

Richard has gone above and beyond my expectations. Richard helped me design a work order that was very cost effective and exactly what I needed; he helped me with ideas on my business card and I find his knowledge and ideas priceless. Richard is always prompt on returning phone calls and/or emails and I highly recommend Richard Perry!

Cristie Will

Sensible Office Solutions

I use Richard's services for all of my class training books and business cards and have always received equal or better pricing than I got in the past from [big box store name omitted]. I much prefer using a local business and have always received excellent service. Given the opportunity, I feel confident that Richard would provide excellent service and a very competitively priced product for any client.

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PRO$PERITY personality recognition

'Thank You' for the creative ideas and concepts which we discussed together in our recent meeting. Those thoughts have proven to be a springboard to many marketing concepts that I anticipate using in the campaign this year. I look forward to working with you again over the next several months to bring each of these ideas to their fullest and most effective. Secondly thank you for the quick turn-around on getting the first project completed. You exceeded my expectations and met the deadline handily.

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Lew Gaiter Campaign Manager

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Lee

Lee Robinson Photography

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Farmers Insurance

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Coldwell Banker

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Mary Kay

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Kimberly Maevers

Fun Fur U - In Home Pet Care

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