Anything ECO-FRIENDLY 15% off piece price with delivery before 4/19/2019 Code: Earth Don't Delay Call Richard Today! 970-227-5449 These and so much more- … [Read more...]
An Eco-Friendly STEEL Promotional Product?
Stainless Steel Straws Eco-Friendly & Reusable Show your clients and customers that you care more with the newest in eco-friendly promotional products! I get, a lot of times, the question “what’s new?” and I have one that I can kind of get behind- Stainless Steel Straws. They’re a good idea, and execution is key. Some will try to show you a great price by not including the brush to clean the straw, which is absolutely essential if you want the gift to last more than a week or two. It's … [Read more...]
FoCO is Fun
FoCO is Fun. Haven't heard about that yet? If you live here, you know what it means. No explanation necessary. … [Read more...]
Color Power
I have known for some time that color has power to impact people, and have used color to make advertising more effective. Knowing about color can help in many ways. I have a client who runs a retail store who normally wears blues because "that's my color" and recently wore red one day. The results were obvious to her, her sales were down and people treated her differently. I mentioned the power of color and she also knew, without knowing, that color has power. Best not to re-invent the wheel … [Read more...]
Green Wash or Clean Green?
Greenwashing Greenwashing. It gives a bad name to eco-friendly, but is it a bad thing? Greenwashing is when an entity presents themselves as being green when they really aren’t. You know them and seen them, even if you didn’t recognize them as such. The question I have is: Is it a bad thing to greenwash? I mean, the fact that they perceive it as important is a statement in itself. Reduce, Re-use, Recycle has been around for awhile and greenwashing is just behind. And while I dislike the idea … [Read more...]
What’s a green concept worth?
The old adage that a picture is worth a 1000 words is true. I have used photos in many marketing efforts and they work. Humans are wired to recognize faces. Images evoke emotions and convey ideas. So if that is the case, then what does presenting a concept do? The concept of eco-friendly and sustainable methods is growing and becoming more accepted and desired than ever before. What does it say to the customer when a business gives away a sustainable promotion? It says, more than anything, … [Read more...]
Breakfast in the Park Zero Waste Effort
July 24 2011 It started with Cary Rentola from Pathways Hospice asking for volunteers to person the zero waste aspect of their fund raiser Breakfast in the Park. Gallegos was the waste vendor and I expected it to be interesting and fun and maybe meet some neat people. What I didn't expect was that there was actual education involved. Gallegos has set up a system to where they can divert the vast majority of waste into compost from an event like this. The education was new to about 1/4 to 1/3 of … [Read more...]
Be the change you want to see
Where to start? That’s a good question for near about anything. I’ve been trying for a week to figure out how to start this blog and I realized that the question was not how, but when? It’s now. The answer is always now to begin anything. I spent most of my adult life in printing and marketing while trying to maintain a sustainable life- recycling, composting, riding a high mileage motorcycle (BMW F650GS, which goes street and off-road and gets 63MPG), building straw bale cabin, earth-bermed … [Read more...]
