The old adage that a picture is worth a 1000 words is true. I have used photos in many marketing efforts and they work. Humans are wired to recognize faces. Images evoke emotions and convey ideas. So if that is the case, then what does presenting a concept do? The concept of eco-friendly and sustainable methods is growing and becoming more accepted and desired than ever before. What does it say to the customer when a business gives away a sustainable promotion? It says, more than anything, … [Read more...]

July 24 2011 It started with Cary Rentola from Pathways Hospice asking for volunteers to person the zero waste aspect of their fund raiser Breakfast in the Park. Gallegos was the waste vendor and I expected it to be interesting and fun and maybe meet some neat people. What I didn't expect was that there was actual education involved. Gallegos has set up a system to where they can divert the vast majority of waste into compost from an event like this. The education was new to about 1/4 to 1/3 of … [Read more...]